On Demand Marketing

Whether you have a global marketing organization or a lean, “do-it-yourself” marketing team, you’re probably being asked to do more with less – while justifying every pound or Euro you spend. Yet inefficient infrastructures and disconnected sales and marketing processes result in wasted time for the sales team and a lower ROI for marketing efforts.

Key features of On Demand Marketing (ODM)

• Increase campaign effectiveness by delivering the right message to the right prospect at the right time with adaptive 1:1 campaigns
• Deliver higher-quality leads to sales by gathering more complete and valuable information through progressive profiling at each interaction
• Increase lead volume and conversions with automated lead nurturing campaigns
• Build a comprehensive prospect database with a robust response management system
• Maximize marketing ROI by analyzing the unified revenue funnel across marketing and sales

Oracle CRM On Demand Marketing is a single-provider software as a service (SaaS) to delivering fully integrated, end-to-end market targeting, demand generation, and sales automation by combining two world class solutions. Oracle CRM On Demand (CRMOD) enables companies to drive more high-quality leads to producers through best-in-class marketing with best-in-class salesforce automation (SFA), reduce the cost of sales and marketing enablement with a single-provider solution, and increase close rates and shorten the sales cycle with a unified sales and marketing revenue pipeline.

You’ll gain key insights into your audience so you can create targeted and personalized campaigns that get results. Oracle CRM On Demand combined with Oracle On Demand Marketing delivers the right messages to the right targets for greatest response, nurtures leads until they are ready for sales team interaction, and improves the return on marketing expenditures. You get more sales-ready leads for less cost.